Research Report

Research is more prevalent in our lives than most of us think. It comes in many types and forms and is used to improve our way of life. Researched is how everything from toothpicks, to highly advanced medicinal feats and advances were made. It is quite simply defined as the systematic investigation of a particular subject in order to establish facts. Or as quoted by Albert Szent-Györgyi, “Research is to see what everybody else has seen, and to think what nobody else has thought.”

There are many different types of research. Such as Primary and Secondary, Market, and Audience Research are just the tip of the iceberg. Quantitative Research is research that comprises of numerical facts on a particular research subject. Qualitative Research is research consisting of organised facts, in the form of structured sentences, paragraphs, etc.

Primary Research is the foundation of research. It is the raw data that the researcher collects and then compiles into comprehensive report. Secondary Research is when you look up and use material that has already bee. Research. For example, the information from a book. Market Research is research that is conducted on the potential consumer market to find out about who they are and what they want. Audience Research is similar, but focuses on who the consumers are and everything about them. Age, gender, occupation, earnings, etc.

So how is all this data collected? Well there are many different methods, to being interviews and questionnaires. Interviews are useful as they let you speak to your target audience one-on-one, and helps you get much more information than you ever would from a questionnaire. Unfortunately however, as they are one-on-one it is drastically slower than having a mass questionnaire done. Which is our advantage for questionnaires. Speed. However its down side is that you can't always count on all your questions being answered factually nor that all your questionnaires will even be returned.

They both definitely have their uses in research. For example one-on-one interviews ate ideal if you were filming a documentary and wanted an eyewitness account of an event. On the other hand, questionnaires would be ideal for getting concise answers to specific questions from a broad spectrum of persons.

So to conclude, research is imperative in our life, without research there would be no growth as a society and a species. It is also a crucial aspect of any production as it helps a producer know exactly what his audience wants, thus enabling him to tailor it to them. Ensuring that their production is a success.