Political Campaign

- What are young people interested in?
Young people today are interested in fashion and trends. Wether that is the latest phones or the latest clothes. On the whole, they like bright colours, modern, and minimalistic design styles. This question however is extremely vague as what young persons are interested in varies great from demographic to demographic.

Focus Groups

Today we did a practical exercise on focus groups. One of the more enjoyable lessons so far, as we actually got to eat Sainsbury's Taste The Difference cookies and review them as a group. 

Research Report

Research is more prevalent in our lives than most of us think. It comes in many types and forms and is used to improve our way of life. Researched is how everything from toothpicks, to highly advanced medicinal feats and advances were made. It is quite simply defined as the systematic investigation of a particular subject in order to establish facts. Or as quoted by Albert Szent-Györgyi, “Research is to see what everybody else has seen, and to think what nobody else has thought.”

There are many different types of research. Such as Primary and Secondary, Market, and Audience Research are just the tip of the iceberg. Quantitative Research is research that comprises of numerical facts on a particular research subject. Qualitative Research is research consisting of organised facts, in the form of structured sentences, paragraphs, etc.

Primary Research is the foundation of research. It is the raw data that the researcher collects and then compiles into comprehensive report. Secondary Research is when you look up and use material that has already bee. Research. For example, the information from a book. Market Research is research that is conducted on the potential consumer market to find out about who they are and what they want. Audience Research is similar, but focuses on who the consumers are and everything about them. Age, gender, occupation, earnings, etc.

So how is all this data collected? Well there are many different methods, to being interviews and questionnaires. Interviews are useful as they let you speak to your target audience one-on-one, and helps you get much more information than you ever would from a questionnaire. Unfortunately however, as they are one-on-one it is drastically slower than having a mass questionnaire done. Which is our advantage for questionnaires. Speed. However its down side is that you can't always count on all your questions being answered factually nor that all your questionnaires will even be returned.

They both definitely have their uses in research. For example one-on-one interviews ate ideal if you were filming a documentary and wanted an eyewitness account of an event. On the other hand, questionnaires would be ideal for getting concise answers to specific questions from a broad spectrum of persons.

So to conclude, research is imperative in our life, without research there would be no growth as a society and a species. It is also a crucial aspect of any production as it helps a producer know exactly what his audience wants, thus enabling him to tailor it to them. Ensuring that their production is a success.

Genre Research Project

Sucker Punch Analysis

Sucker Punch Opening Sequence Analysis

In the opening sequence for Sucker Punch (by Zach Snyder), first and foremost, the score is PHENOMENAL! Oh my days! I had chills from start to finish. It was epic and beautifully tied in all the various scenes throughout the clip and conveyed the appropriate emotions.

The genre was most definitely an Action, Adventure and Fantasy mishmash with some Psychological Thriller thrown in there (Basically a Hybrid Genre).

Stupid Girl Analysis

Stupid Girl Music Video Analysis

In this music video we see Pink speaking (or singing) up about the negative effects of how women are portrayed in the media. She conveys this with powerful lyrics such as ‘What happened to the dream of a girl president? She's dancin' in the video next to 50 Cent’ because the views of many girls is focused on that ‘pop star’ lifestyle, rather on hard work, determination and standing up for what’s right. Also, ‘Maybe if I act like that, that guy will call me back’ because many girls believe that to attract the guy of their dreams, they have to act a certain way, rather than themselves.

Anaconda Video Analysis

Nicki Minaj - Anaconda Music Video

Textual Analysis

Background Information - I decided to discuss this music video because of how massively popular and extraordinarily controversial it is. Raking up more than 260,000,000 views in just 4 weeks.

Nicki Minaj has claimed that the barely-clothed booty-worship in her hypersexualised music video Anaconda shows "just what girls do".

In the GQ interview Minaj points out: "I'm chopping up the banana ... that was important for us to show in the kitchen scene, because it's always about the female taking back the power, and if you want to be flirty and funny that's fine, but always keeping the power and the control in everything."

An interviewer wrote that Minaj shrugged in response to repeated questions about the meaning of her video, which features a lot of scantily-clad voluptuous dancers in very close proximity to Minaj: "I don't know what there is to really talk about."

"I'm being serious. I just see the video as being a normal video."

Who's The Prime Minister?

Facts

Out of the 53 people we interviewed, only 5 (9.43%) Did not know who the Prime Minister was.

Out of the 5 persons who did not know who the Prime Minister was, 3/5th were females with an average age of 16. Both guys were 18 years old.